I tend to agree. Both make up and digital work on photos will change the face. And I assume that you can do lots of magic with make-up. Almost the same thing as with post-production digital editing. At least in order to show a pretty face with perfect attributes.
Starting with the face at the top you can either take the left path - with make-up to "edit" face and then just camera to make it digital and be able to show it. Or if you take the right path where you create the digital image first - then edit the image of the face - in order to display. The viewer will not see "real" face in any case.
Editing before or after camera. That is the question.